How to Find Prospects on Twitter
I've had quite a few people ask me lately how to find highly qualified prospects on Twitter.
So I thought I put this video together for you, sharing a couple of techniques that I use for locating prospects for my niche businesses. This technique I like to refer to as “piggybacking” because essentially, it leverages the success and results of others.
Now, here’s the reason behind why you actually want to learn, what I’m about to teach you... It’s 100% FREE and will work for any niche market... Plus it’s the quickest way I know of finding qualified prospects.
Here’s how to implement “piggybacking” in your niche market.
STEP #1
Identify experts within your niche. Experts that are widely recognized in most cases, have already developed an bond with your target audience. This represents a great opportunity for finding highly qualified prospects. Now... you can also use product or services providers to achieve similar results.
I’m going to use Aweber for this particular demonstration. Aweber is a Email Marketing Software provider. Now if I was competing against Aweber and had my own email marketing software, Aweber would be a great source for finding qualified prospects who are interested in email software solutions.
Now, once you’ve located your authority on Twitter we want to piggyback off their followers list. The lists on Twitter are completely open source, meaning that they are freely accessible by the general public.
STEP #2
Follow the individuals listed under your selected experts followers column. Now is worth pointing out that a certain percentage of the followers listed under aweber will be people that have stumbled across their twitter account. But the high majority of followers will actually be customers, who are keeping up to date with the latest news from aweber. You want to look for active accounts that have profile images, as most accounts displaying the default image are idle.
STEP #3
Once you’ve finished step 2, start generating conversations with your new followers. Develop meaningful friendships that are built entirely on trust. The psychology behind this is simple, people are more likely to buy from or refer, people they already know and trust.
Here are several Twitter directories to help you in your search:
The first is...
Wefollow is neat because is lists the amount of followers for each user in the directory. Upon submission users are ask to describe themselves and their business using keyword tags. This is essentially how wefollow categorize their directory.
The second is...
Appropriately name and described as the Twitter Yellow Pages. Twellow lists a wide variety of categories, from the obvious to the obscure and can be a great place to start searching.
And the third is...
Twibs is a Twitter business directory with a twist. Anybody browsing can write customer reviews and rate the quality of service provided by a specific business. This is a novel idea and encourages social interaction.
If you like this video or hated it, make sure you comment below.
Posted by Annabella Dean – The founder of Socialfollowing, an author, speaker, consultant and coach of all things internet marketing. She specialises in social media and video marketing. Connect with her on Twitter @socialfollowing.
